Have you ever had this conversation with a SME (subject-matter expert)?
SME: “This needs to be in the course.”
You: “I’m not sure it does.”
SME: “Yes, they definitely need to know it.”
You: “But I’m not sure it will help them.”
SME: “Well then at least need to be aware of it.”
Your learners have needs, and your SMEs have knowledge and experience. But do those two things always line up? When creating learning content, SMEs with the best intentions can end up creating courses that are long on information, short on practical application, and wrapped up in a bullet-point PowerPoint bow. The next thing you know, your learners are going to YouTube to find what they need instead.
In this session, you’ll learn five key strategies for working more effectively with SMEs to create content that sticks. You’ll gain practical insights, tips, and resources for making the most of your SME’s expertise and for harnessing that power in a productive and helpful way. You’ll walk away better able to move your content from simply conveying information to helping your learners solve the real problems they face every day.
You will learn to:
Change the focus of your efforts from the SME’s expertise to the learner’s needs.
Negotiate out “nice-to-know” information.
Help SMEs break down what they've learned over the years in a way that's helpful to others.
Use one simple question to determine what content should be included and what should be cut.
If you register and are no longer able to attend, please send an email to email@example.com.
About the Speaker:
Diane Elkins is the co-owner of E-Learning Uncovered, which provides training and resources to e-learning developers, and Artisan E-Learning, a custom e-learning development company specializing in Articulate Storyline. She has built a reputation as a national e-learning expert by being a frequent speaker at major industry events such as ATD ICE, ATD TechKnowledge, DevLearn, and Learning Solutions. She is also the co-author of the popular E-Learning Uncovered book series as well as E-Learning Fundamentals: A Practical Guide from ATD Press. She is a past board member of the Northeast Florida and Metro DC chapters of ATD.
Please note: this is a virtual meeting through Zoom. The meeting begins at 6:00 p.m. with informal networking until around 6:15 p.m. when the evening's formal program begins. The presentation ends at 7:15 pm and the speaker will provide 15 minutes for Q&A.
Zoom details will be sent via confirmation and reminder emails.