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Metro DC ATD

The Premier Association for Talent Development Professionals in the Metro DC Area

Free Agent SIG: Newsletters - Strategic Marketing Tools or Annoying Waste of Time?

  • 16 Dec 2011
  • 8:00 AM - 9:45 AM
  • La Madeleine’s Bakery and Café, 7607 Old Georgetown Road, Bethesda, MD

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Many solo entrepreneurs use newsletters as a way to keep in touch with their clients and to communicate new products or services.  Newsletters are a mixed blessing for a one-person business.  They can be an integral part of a strategic marketing plan or a real drain on scant time and dollars.  Come to this presentation to learn about getting the most from your newsletter. Learn how to:

•·         Align your newsletter with the rest of your marketing initiatives to build a complete marketing strategy

•·         Focus your newsletter on your key clients’ issues and concerns

•·         Keep newsletters simple and relevant

Alice Waagen founded her company Workforce Learning in 1997.  In the 15 years she has been growing her consulting practice, she has managed to make nearly every mistake possible in figuring out this murky mess called marketing.   Not professing to know all the answers, she is at least willing to share what works and does not work in putting out a periodic newsletter.  To see current and past newsletters, visit her website, www.workforcelearning.com

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