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Metro DC ATD

The Premier Association for Talent Development Professionals in the Metro DC Area

Independent Consultant CoP: Marketing Strategy – Leveraging Relationships, Social Media, & Technology

  • 09 Mar 2021
  • 6:00 PM - 8:00 PM
  • Zoom
  • 37

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Ready for some powerful action steps you can apply to grow your business reach, increase sales, be consistent on social media and still have time for yourself? Whether you’re looking to increase website traffic or to scale your sales, learn how to implement a simple social media strategy or take advantage of the power of Affiliate programs, this session is for you!

During this session we will Look at a Marketing Strategy That Covers:

Leveraging Relationships

  • Learning the benefit of "60 Things"
  • The Power of Reciprocity
  • Personality Intelligence

Social Media

  • How to create an easy, organized framework for a year of consistent, content creation and posting
  • How to Encourage Engagement
  • Where should you be? Selecting Platforms that are right for you!

Technology

  • Automation tools
  • Free resources that are available for you that can make life easier!
  • Outsourcing

Presenter:  Jessica Koch

Jessica Koch has been a National Sales Professional for more than 25 years. She has worked with Fortune 1000 clients like Disney and Verizon. She has also worked with National Power Utilities, Hospitals, Government and Universities/Colleges. She successfully trained and managed multiple sales teams nationally, who were consistently the top sales producers. She speaks nationally and have been featured on many podcasts and video interviews. She will soon be featured in a published book series Titled: Profiles in Success: Inspiration from Executive Leaders in the Washington D.C. Area.

As the daughter of a Retired Navy Service member she was given the opportunity to reside both domestically and internationally including Germany, France, Bavaria, and Prague. She currently resides in Solomon’s Island Maryland. She and her husband have raised their 7 kids in the area and they are proud to be parents of an Active Duty Member of the United States Army!

Jessica’s goal is to guide business owners and sales professionals to achieve a balanced sales and marketing strategy. She uses proven classic sales techniques combined with modern technology, including her vast knowledge of LinkedIn. She has been an active user of LinkedIn since 2008 and has won friends, influenced people and successfully turned Connections into Clients! This approach allows for a drastic increase in bottom line results as well as, time for community and family life.

Quotes from Jessica : “People Matter Most” , “Now is LATER- SOONER!” and “The Best Professionals hire Professionals!”

Zoom credentials will be provided in the confirmation and reminder emails.

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